The return of the conceptual music video has got my mind doing back flips and irish jigs of insurmountable joy. While this was not my favorite track off of HOW I GOT OVER (which is a hip-hop masterpiece of all glorious and eargasmic shades that should be bought by whomever is reading if not already) they really brought out the big guns with the direction, concept, treatment, and overall quality of this visual. I love music videos like these because it gives a more in depth look into the meaning of the song. "The Fire" addresses the desire within us that gives us the strength to keep pushing forward to what we feel is our destiny, our dream. That little voice within us that keeps us from giving in when running that 3 miles in the morning. Rather than removing the reason for why you should watch the video, i'll just let it do its job. Figure it out, love it, jam to it, and be in utter shock by it. It is shocking, but it is moving and refreshing as is everything that reaches this side of the webcoast.
Tuesday, July 27, 2010
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